First drop coming soon
GEMMA

Serious equipment for a woman who's never taking it too seriously.

Headcovers and bags designed the way your favorite house designs a handbag — to be kept, not replaced.

photo — Colorway 1 hero bag shot
Colorway No. 01
Coming soon

Quiet luxury, all-day club.

Colorway No. 02
Not yet.

Worth the wait.

Get on the list — pick what speaks to you.

Which colorway?
Interested in

One email when the first drop lands. Maybe two, if it's a good one.

You're on the list.

You'll hear from us when the first drop is ready. Follow @gemma.golf

Why Gemma

Made for the woman who noticed. The one who upgraded her shoes but couldn't find a bag she loved. Who plays like she means it, and wants her gear to look like she means it. Gemma is for her — and the friends she'll bring next weekend.

photo — lifestyle: bag on cart or clubhouse wall
headshot

Hi — I'm Danielle. I started Gemma because I couldn't find what I wanted. I love this game and the women I play with — and I wanted equipment that felt like it belonged in our lockers, not something I settled for. The first drop is small and made carefully. If you want in, tell me.

— Danielle

She's not afraid of color. She never turns down a spritz. She's a Gemma girl.

What's in a name

One name.
Built to keep.

Gemma is a derivative of the Latin word Gemini. That mattered to us because we have twin girls — born in May, literal Gemini twins. The name arrived about four seconds after they did.

So Gemma is a design brand that happens to make golf equipment. We start with the pattern, the color, the name — then we build the thing to tournament standard. In that order, always.

photo — the twins, May birthday
photo — Danielle on the course
Who is a Gemma girl?

She appreciates timeless design — and is not afraid of color.

She enjoys the romanticized slowness of life.

She never turns down a spritz.

She's a girl's girl, through and through.

She is a statement piece. She is a Gemma girl.

What's coming
Now

Colorway No. 01, fully revealed. The list is open.

August

Colorway No. 02 revealed. The list hears first.

September

Reservations open. The list goes to the front.

Join the list