First drop coming soon

Serious equipment for a woman who's never taking it too seriously.

A golf bag with timeless design and a story to tell.
Made to be kept, not replaced.

The Gemma bag in green and pink stripe, with clubs, on the fairway

Colorway No. 01

The Eleanor

Forest Green + Ballet Slipper Pink

Colorway No. 02

The Charlotte

Nautical Navy + Powder Blue

Get on the list — pick what speaks to you.

Why Gemma

Made for the woman who noticed. The one who upgraded her shoes but couldn't find a bag she loved. Who plays like she means it, and wants her gear to look like she means it. Gemma is for her — and the friends she'll bring next weekend.

Danielle on the fairway with the Gemma bag

The first drop

A bag worth carrying. Clubs worth the bag.

Bag detail: brass clip, leather handle, zip pocket

Pre-production samples shown. Final production pieces may vary slightly.

I started Gemma because I couldn't find what I wanted. I love this game and the women I play with — and I wanted equipment that felt like it belonged in our lockers, not something I settled for. The first drop is small and made carefully. If you want in, tell me.

— Danielle, Gemma Founder

She's not afraid of color.
She's effortlessly cool.
She's a Gemma girl.

What's in a name

One name.
Built to keep.

Gemma is a nod to the Latin word Gemini. That mattered to us because we have twin girls — born in May, literal Gemini twins. The name arrived about four seconds after they did.

So Gemma is a design brand that happens to make golf equipment. We start with the pattern, the color, the name — then we build the thing to tournament standard. In that order, always.

Danielle carrying the Gemma bag down the fairway under the pines

Who is a Gemma girl?

She appreciates timeless design — and is not afraid of color.

She enjoys the romanticized slowness of life.

She never turns down a spritz.

She's a girl's girl, through and through.

She is a statement piece. She is a Gemma girl.

When orders open

Now

The list is open. Join for first access.

November

Orders open, list first. We’ll email you the exact date once the bags are in hand.

Join the list

Privacy

Privacy policy

Effective September 24, 2026

Gemma Golf LLC (“Gemma,” “we”) runs gemmagolfco.com. This page explains what we collect, why, and what you can do about it.

What we collect

When you join the list: your email address, and the colorway and product you tell us you’re interested in, if you choose any. We also record how you found us — the site or link that sent you (for example, Instagram or a link a friend shared).

When you open or click our emails, our email provider records that you did. Our web host keeps standard server logs (such as IP address and browser type) to run and secure the site.

How we use it

To send you emails about Gemma — our story, new colorways, and first access to drops — and to understand which ways of reaching people are working. That’s it.

Who we share it with

We don’t sell or rent your information. We use a small number of service providers to run things: Klaviyo (email) and Vercel (website hosting). When our store opens, our store and payment providers will process orders. They handle your information on our behalf and not for their own marketing.

Your choices

Every email has an unsubscribe link, and it works immediately. To see, correct, or delete the information we have about you, email hello@gemmagolfco.com and we’ll take care of it.

We don’t use advertising cookies or tracking pixels on this site. Because we don’t track you across other sites, we don’t change anything in response to browser “Do Not Track” signals.

Children

Gemma isn’t directed to children under 13, and we don’t knowingly collect their information.

Changes

If we change this policy, we’ll update this page and the date above.

Contact

Gemma Golf LLC
18 S Thompson St, Unit 299
Richmond, VA 23221
hello@gemmagolfco.com